Timothy Stapleton

“Get Checked”

Instead of asking people to get checked for cancer, we asked people to make sure someone they really cared about got checked.

Since we had to reach such a diverse audience, the style is all over the place. But it really worked. The percentage of calls to local centers increased 1,800%, including every zip code in Georgia. At one point the federal government actually considered using it as a model for a national campaign.

I’ve had a great time selling wireless phones and fried chicken, but I’m sure this work actually saved someone’s life. That’s pretty cool.